In 1906, the son of a craftsmanGuccio Gucci opened a small saddlery shop in his native Florence, The House of Gucci, which soon was closed. Guccio leaves to work janitor in London and Paris. It is believed that observing the luggage ofSavoy hotel guests inspired Gucci to create his own brand. The founding year of Gucci is 1921-th: Guccio Gucci, earned by the time 30,000 liras, creating his own brand of luggage and leather goods, and opens its first store in Florence. In the 30th, Gucci makes travel bags, gloves, belts and shoes. In 1937, the brand began to produce bags for women. A year later, he opened his first store outside of Florence – in Rome.During the war, suppliers often refused to import the skin to Italy, so Gucci hesitant to experiment with materials, using jute, flax and even hemp.In 1953, after the death of Guccio Gucci, the business was given to his sons Aldo, Vasco, Ugo and Rodolfo.Jackie Kennedy and Audrey Hepburnhad Gucci handbags. The brand began producing scarves, one of which – the famous silk print Flora – was created for the Princess of Monaco Grace Kelly. There was born brand logo of crossed letters G.