Fendiis the legendary Italian fashion house, known worldwide for its bags, accessories and furs. This firm was founded in 1918 in Rome when started a shop with leather and fur. The nameFendi appeared only seven years later, when the founder of the brand, Adele Casagrande married Eduardo Fendi. The couple had five daughters, each of whom inherited 20% of the company. Products of this brand for a long time was available in the classical tradition, while in 1962 the arrival of Karl Lagerfeld for the post of creative designers completely changed the policy of the company, making it more revolutionary. It was Lagerfeld’s idea of the familiar logo of two letters F, one of which is upside down. Heavy and bulky silhouettes even leather and fur were replaced by easier “flying” materials. Today the brand belongs to the concern LVMH, but the its “soul” remains the same – over all things for a long time with talented people, and only then it looks for a buyer.Fendi trademarks:Fendi, Fendi Casa, Fendissime. For the last years, Fendi also represents collections of kids and babies clothes, which are marked by the style of this outstanding brand with a long history.