Kids Line Dior Baby was founded in 1967 on the Avenue Montaigne, 28 in Paris. The first collection was created especially for children of Princess of MonacoGrace. Grace had dressed first daughter Caroline, and then the rest of their children in clothes from «Baby Dior», and thus paved track of children’s clothes in the world of high fashion, making it an attribute of high-end consumer.Baby Dior fashion house inherits the tradition of “Dior”: cut, corporate colors, style, but most importantly – each collection has a huge number of “symbols” of Dior, such as stars, sea lions, bears, bows, logo CD.Baby Dior produces 2 collections a year for children aged 0-2 years and from 2 to 12 years. Seasonal collection represents up to 300 models designed for everyday wear as well as for a variety of festive moments in a child’s life. Each of the thematic areas produces 15 kinds of products, including shoes, clothes, accessories, toys.Children inherit the brand tradition of the house Dior, which makes not only quality, but also stylishclothes. The range includes casual and elegant models from the finest materials, comfortable shoes, delicate lingerie and accessories for kids. Baby Dior is the embodiment of tenderness and beauty in clothes for the little ones!
Story of the brand DIOR began with its founder. Christian Dior is recognized as the unofficial king of post-war fashion. In 1947, when Europe was trying to get over it, he was not afraid to show luxurious and expensive clothes. Tightened waist, a high magnificent bust, small round shoulders, skirts to the ankles, either direct or rather wide – these are the main features of his first collection. Thanks to the editor in chief of Harper’s Bazaar Carmel Snow, this style was named New Look, the embodiment of sensual femininity that completely turned the consciousness of fashionistas that period. As the most prestigious fashion house in France, Dior employed only the most talented assistants. One of them was Pierre Cardin – a tailor, who worked with brands in the late 40’s. Another employee of the brand Dior – Yves Saint Laurent, a young talented designer, who came in 1955 as a fashion school honors Chambre Syndicale. It was he who became the leading fashion house Dior after the sudden death of Christian Dior at the age of 52 years. However, already in 1960 after Yves Saint Laurent was called up for military service, his place is taken by Marc Bohan, who led the house Dior, until in 1989 he was not replaced by Gianfranco Ferre.